CUSTOMERS NEED TO KNOW WHEN THEIR COSMETICS ARE GOING TO BE OUT OF DATE

The cosmetics market includes skin-care creams, lotions, lipsticks, eye and facial makeup, towelettes, contact lenses, baby products, and many other types of products which can either decay in efficacy or harbour bug cultures from the point of opening.

Skincare creams, lotions, lipsticks, eye and face makeup, wipes, contact lenses, baby care items and many more products start to decay or harbour bug cultures from the moment they are first opened.

Oli-Tec™ time and temperature-sensitive labels are suitable for:

Makeup

Mascaras and eyeliners. Unless replaced frequently there is a risk of eye infection.

Personal Care Liquids

Screw lids, glass and non-glass bottles and tubs containing skincare products and personal care items such as contact lens solution.

Refrigerated & Natural Skincare

Products low in preservatives or antibacterial agents that need to be refrigerated. Oli-Tec™ indicators can be customized to show if the product is being stored at the correct temperature.

Sun Care

Products containing sunscreen lose efficacy with time or when stored in warm or hot environments, and need regular replacement.

Empower your customers

Oli-Tec™ labels give your customers the power to better manage when they need to buy new items. Oli-Tec™ labels let your customers know when your products are at their best, and when they are approaching the end of their life cycle. Better still, they have a clear visual reminder of when it’s time to repurchase.

Roll over the Oli-Tec™ indicator image to see all the features that make our technology so easy to customize for your brand.

Why cosmetics need Oli-Tec™

Oli-Tec™ time and temperature sensitive labels can be easily customized to your brand, unlike other comparable labels. They help keep consumers safe with clear visual confirmation when it’s time to replace your product.

This is important because degradations that make products unsafe are often undetectable. They cannot be seen or smelt.

Shouldn’t the period after opening (PAO) information alert consumers?

Within Europe, makeup and skincare products need to show the PAO symbol. This indicates how long after opening the product can be used without harm to the consumer.

However, customers tend to lose track of when they have purchased or opened a product. They rarely read the PAO information on the secondary packaging and often discard it at the time of opening.

That’s the strong case for providing additional product life cycle information. An Oli-Tec™ label does this clearly and understandably.

How critical is it to follow the cosmetic regulations?

This varies. Many products can be used beyond their recommended PAO time with little or no risk to health. However other products can’t be used beyond their PAO time without issues such as:

Diminished effectiveness

This applies to products with active ingredients such as vitamins A and C.

Health risk

Sunscreen products lose efficacy and should ideally be discarded after 12 months.

Bad results

Out of date self-tan doesn’t work as well.

Potential harm

Such as irritation or infection. Contaminated mascara is the biggest cause of conjunctivitis in women.

Potentially harmful

causing irritation or infection, such as a contaminated mascara: the biggest cause of conjunctivitis in women

More benefits of adding Oli-Tec™ labels to products

Encourages brand loyalty

Providing your customers with a clear added benefit over competitive products. This encourages brand loyalty and more frequent purchases.

Promotes compliance and enhances your reputation

Makes it easy for your customers to follow the PAO guidance. This has the added benefit of protecting your brand reputation. Customers can see that you are putting their safety first.

Reduces risk for your customers

Minimises usage of out of date, ineffective or even harmful products. This includes those you cannot see or smell or are no longer safe to use.

For more information on how Oli-Tec is revolutionizing food labelling, contact us.